Calleija Celebrates New Multi-level London Boutique Opening with Elegant Launch Party

­Award-winning Calleija Jewellers has captured the imagination of jewellery lovers for many years. Eight years ago, the United Kingdom welcomed Calleija, its first Argyle Pink Diamond Select Atelier to the historical Royal Arcade, Mayfair, which has since delighted and enraptured visitors with its incredible displays of extraordinary jewels. Late last year, Calleija’s London boutique was transformed into a magnificent multi-level masterpiece, occupying the coveted No. 7 location of the arcade, overlooking iconic Albemarle Street.

The grand opening of the prestigious premises in Mayfair was celebrated in style with an elegant launch party, on Thursday 24 November 2016. Calleija’s impressive new location glowed with soft pink lighting and festive warmth. Guests were welcomed with crystal glasses of Louis Roederer’s finest champagne, sparkling pink cocktails and delicate hors d’oeuvres.

Among the intimate group of esteemed guests was the gracious Zara Phillips, MBE, partner in the Zara Phillips Collection by Calleija and Dr Ulrich Bez, who in his role as CEO of Aston Martin, was an integral part of developing Calleija’s partnership with the iconic brand. Calleija were also pleased to welcome international Jewellery Blogger, Katerina Perez, who later featured the Calleija boutique opening in her highly-acclaimed blog.

A delightful string quartet set the tone for the evening, with gentle melodies, as the anticipation grew for John Calleija’s opening of the new address. Thanking all in attendance for helping him to celebrate this momentous occasion, John told of his immense pride in the work of his team to create truly unique and exceptional works of art.

“Right now, we are the only Australian jeweller to have opened a boutique in London. We would not be where we are right now if we did not have an absolute passion for beautiful gems and jewellery. We search the world for these amazing gemstones to create extraordinary pieces and bespoke commissions with them.”

John then invited guest of honour and long-time friend to the Calleija family, Zara Phillips, MBE to cut the pink ribbon and declare the new boutique officially open. Guests were then invited to witness the magic of the new location for themselves.

Like all Calleija creations, the London boutique emanates exquisite beauty, finely hewn with intricate detail and exceptional craftsmanship. Breathtakingly flawless, down the finest detail, the boutique astonished guests as they made their way through each spectacular showroom.  Luxurious marble, silk and velvet furnishings adorned every facet of the four-storey boutique.

Guests were taken on a journey of discovery through the showrooms and into the lavish VIP viewing rooms, before reaching the top level where an especially unique experience awaited. Guests were given a special insight into the world of Calleija craftsmanship inside the Artisan Workshop – where the Calleija masterpieces on display had come to life.

As rarity and exclusivity are the cornerstone of all Calleija designs, several remarkably rare gems were showcased to delight and astound guests. The Queen of Diamonds, one of the most spectacular Argyle Diamonds to ever be uncovered, was on display. The largest of its kind, the 1.7ct Purplish Red Diamond is one of the most historically significant of all Red Diamonds.

Also on display was the dazzling 5.18ct D Colour Internally Flawless Pear shape diamond, once owned by Sean Connery.  Inspired by his partnership with Aston Martin and influenced by the dynamic James Bond films, John Calleija has transformed this diamond into a captivating 7.77ct work of art. Bonded by a fine line of seven exceptionally rare Argyle Pink Diamonds and encrusted with Argyle Blue Diamonds, this ring is an unrivalled and unique collectable piece.

The Zara Phillips Collection was of course on display, as were the Kailis Collections, which feature striking and highly sought-after Australian South Sea Pearls. As the guests made their way between the distinctive and incredible displays, it was clear that the new boutique had made a lasting impression. Setting each of the Calleija boutiques in Sydney, London and the Gold Coast apart is the intimate and personal experience which clientele are treated to, upon every visit. Visitors to the Royal Arcade will be delighted and captivated by the extraordinary world of Calleija jewellery – an experience unlike any other.